Australia Tourism good news; Tourism Australia report and updates

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Essentials this week… | Visitor spend up for the year | #CA16Perth | Hong Kong promotion | Chinese social media webinar | and more…
Tourism Australia Essentials Newsletter
View an online version of this email
Essentials Tourism Australia
Tourism industry out-performing broader Australian economy
Tourism grew three times faster than the broader Australian economy and international visitors spent a record $38.1 billion over the year to June 2016, according to Tourism Research Australia’s latestInternational Visitor Survey. While the latest quarter saw some impact upon yield, the annual performance was strong with a 14 per cent or $4.7 billion increase in spending over the 12 month period. “Australia’s tourism industry continues to register strong growth and attract record numbers of international visitors,” said Steven Ciobo MP. Minister for Trade, Tourism and Investment. The strong performance has prompted Deloitte Access Economics to further upgrade its forecast for international tourism in its latest edition of the Deloitte Tourism and Hotel Market Outlook. Find out more.
31 August 2016
Corrobboree Asia coming to Perth
Three hundred Aussie Specialist agents from China, Hong Kong, Malaysia, Singapore, Japan, Korea, India and Indonesia will arrive in Perth next week forCorroboree Asia 2016 at the Perth Convention & Exhibition Centre. Follow the conversation on Twitter with #CA16Perth.
 Tourism Australia News 
   
 
 Aquatic Australia on show in Hong Kong
Over 70 key distribution and airline partners in Hong Kong were given an update on Tourism Australia’s aquatic and coastal marketing focus last week. The group participated in a team-building kayak competition in the afternoon followed by a sunset cruise and a seafood dinner at a yacht club. Andrew Hogg, Tourism Australia’s North Asia Regional General Manager, shared key campaign insights with the industry partners at the dinner. Representatives from Australia’s State and Territory tourism organisation also attended the event.
 
  
  
 Industry News and Events 
   
 
 Free webinar on using Chinese social media
On Friday 26 August Tourism Australia’s Digital Marketing Manager for Greater China, Leonie Liew, presented a webinar on Chinese Social Media for Industry. The webinar, which is available to watch on demand, covered the Chinese social media landscape and in particular focused on Tourism Australia's presence on WeChat, Weibo and NICE. The slides from Leonie's presentation are also available to download as a PDF.
 Australia’s premium experiences on show to luxury buyers
Tourism Australia is hosting a stand with thirteen premium Australia businesses at PURE LIFE EXPERIENCES 2016, an invitation only trade show focused on high-end experiential travel. The Australia stand partners will meet with luxury travel buyers and media from around the world through a combination of appointments and networking in Marrakech from 12 to 15 September. Saffire Freycinet is also featured on a shortlist of PURE exhibitors doing inspirational and innovative things for the work they are doing to ensure the survival of the Tasmanian devil. Support Saffire with your vote.
 Australia hosts Chinese tourism delegation
A senior delegation of tourism officials from the China National Tourism Administration (CNTA) were hosted by Austrade earlier this month as part of the fifth annual Australia China Tourism Dialogue. The discussions covered ways to enhance cooperation on key initiatives including the 2017 Bilateral Year of Tourism and the forthcoming Guest of Government visit by CNTA Chairman LI Jinzao. The Head of Chinese Delegation, Vice Chairman Wei of CNTA expressed his appreciation for Australia’s hospitality and noted that he would highlight the success of the visit to CNTA Chairman Li Jinzao on his return to China. Please contact Karen Jacobson from Austrade for more details in relation to the Australia China Tourism Dialogue.
 
 Walkabout Japan 2017 applications open
Seller applications are open for Walkabout Japan 2017to be held in Odawara, near Tokyo, from 22 to 24 February. Walkabout Japan is a premier trade event presenting a prime opportunity for Australian tourism products and services to engage with key Japanese travel agencies. A minimum of 36 Australian Sellers will be selected to represent a wide cross-section of Australian product attractive to the Japanese market. Applications close Monday 12 September.
 Australia ranked fourth most reputable country
Australia has been ranked as the fourth most reputable country for 2016 in the Reputation Institute’s ‘Most Reputable Countries 2016’ report. The rankings are set based on an examination of 16 different factors including being a safe place to visit, having friendly and welcoming citizens, progressive policies and an advanced economy. Sweden was voted as the nation with the best reputation this year, overtaking Canada which held the top spot last year. For more research and trends related to international and domestic tourism and travel, visit Tourism Australia’s Insight Files.
 
 
               
 News In Brief 
 
Tourism Australia has confirmed the 2017 Destination Australia Conference will be held on Thursday 16 and Friday 17 March in Sydney.
Tourism Australia partner Air New Zealand announced earnings for the 2016 financial year of $806 million, an increase of 40 percent and "the best results ever in our 76 year history".
Sydney Airport today celebrated the third anniversary of Air India’s inaugural direct service from Delhi to Sydney, which has significantly boosted tourism and trade over the past three years.
Virgin Australia and Singapore Airlines codeshare agreement has received preliminary approval by the ACCC to extend.
Tourism Tasmania's latest Tourism Info Monitor results are out now to help tourism operators with their marketing and business decisions.
The Tourism Industry Council Tasmania together with the Australian China Business Council are hosting an inaugural China Tourism Operators Networking Event from 4-6pm on Wednesday 19 October 2016 at Wrest Point.
The $50 million roll-out of SmartGates has been completed with all 83 gates now in operation across Australia’s eight international airports.
Tasmanian cricketer Ricky Ponting will join representatives from the Tasmanian education, energy, tourism and hospitality and food and beverage sectors on a trade mission to India from 2 - 11 September.
Destination Melbourne is holding the ninth annual Melbourne Tourism Week from 5-11 September with the free-of-charge Melbourne Tourism Industry Exchange to be held on Tuesday 6 September.
The Adventure and Backpacker Industry Conference and the Golden Backpack Awards are open for registration and nominations.
The South Australian Tourism Commission’s ‘Understanding China’ workshops are continuing to run throughout September and October.

 
   
 
 Source: Tourism Australia.

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